Google is one of the most powerful tools proven beneficial for local businesses. With the help of Google, local businesses can reach a wider audience and boost their business. But with this extensive benefit, the consumer is confused with so many choices available out there. They are unsure which business will provide the best services that can cater to their needs and problems.

This is where the Google Guarantee program comes to the rescue. With the Google badge, your business will quickly earn the customers' trust as they think Google backs it up. In this article, we will explore what Google Guarantee is, how it works, and how you can get listed on it. Moreover, we will discuss its benefits to business as well as customers.

Understanding Google Guarantee

Google Guarantee is a certification program that aims to boost customers' confidence in your local business. With this program, it guarantees the customer that your company is more reliable and trustworthy than others. This will ultimately help businesses to build customer confidence and loyalty, leading to business growth.

It offers a guaranteed badge for verified businesses. It appears as a green and white check mark that gives customers confidence and trust when booking a service. Moreover, the customers who have found your business through this program will get their refund if they are unhappy with your services.

Google Guarantee will be a powerful lead-generation tool to help you boost your local business.

Google Guarantee and Google Local Pack

Google Guarantee and Google Local Pack are two different features of Google. However, they can work together to benefit the local business. With the Google guarantee badge, your business can gain trust and credibility with potential customers. When a business is both guaranteed and listed in the Google Local pack, it has a higher chance of attracting potential business, which significantly boosts online visibility.

With Google local pack and Google Guarantee, we will create a seamless user experience. Users will trust your business appears in the Google Local pack with the help of the Google guarantee badge, as they specifically meet quality standards. This makes it easier for businesses as well as the customer to opt for the best services. This integration of trust and visibility is valuable for local businesses looking to drive more customers online.

Why Google launched Google Guarantee?

You may also be thinking about the same: why did Google launch a Google guarantee badge like we have on Facebook and Instagram? Think about the Facebook and Instagram badges. It is given to the accounts that are verified as per the platform's standard. So that other users can trust them.

Similarly, Google has seen many businesses manipulate customers by adding fake ratings and reviews of GMB to attract customers. And the thing is, Google cannot verify whether these ratings are from their customers. To avoid this type of discrepancy, Google introduced the Google Guarantee program.

Another scenario is when you want a local service such as electricians, you search it in Google and find one. How can you even trust whether the services they offer are of the best quality or not? For that, the Google guarantee badge comes in handy. The user gets quality services, and the business gets qualified leads with this program.

How does Google Guarantee help the business?

The Google Guarantee can provide so many benefits to your business, which is on the edge of the competition. Let us look into how the Google guarantee helps your business.

Increased Visibility

When you have a Google guarantee badge, your business will be featured more frequently in Google's local search results. For customers looking for services similar to what you provide, your business name likely shows up on the top. That means it will ultimately improve your local SEO.

Qualified Leads

Google guaranteed businesses are trusted because Google regularly monitors and approves them according to its set standards. This means that when your potential customers see the Google badge beside your business name, they will feel more confident in your quality and increase trustworthiness compared to your competitor, who does not have the Google guarantee badge.

Increased customer confidence and trust

Google's guarantee badge will give customers peace of mind. When your business has this badge, it ultimately means that Google has checked and approved it. This results in gaining customers' trust and confidence, and they will likely become potential customers.

Google's reimbursement program

Google can give up to $2000 as reimbursement if the customer is not satisfied with the service of the business and has a Google guarantee badge. They are here to help sort out any issues.

Discounts on Campaigns

Google offer attractive discounts and promotion on Google ads campaign for your business with a Google guarantee badge. You can save some money and gain more visibility online with a Google ads campaign.

What are the eligibility criteria to be listed in Google Guarantee?

If you want a Google Guaranteed badge, there are certain requirements to get listed. The eligibility criteria include:

• You need to have an active LSA account.

• You should pass the Google's screening test

• You need to have general liability insurance.

• You should have valid business and state licenses for service professionals listed in the account.

How can one get listed in Google Guarantee?

To get listed in Google Guaranteed, you must first register in Google Local service ads. Your business will undergo an extensive verification process after registering with Google Local Service. There are several steps included in this verification process. Once you pass all the verification processes, you will get that Google Guarantee Badge with your business name.

This verification process assures the customers that your business is reputable, and they will feel confident about trying your products and services. Now, let us look into the comprehensive screening process to get listed in Google Guarantee.

Step 1: Background Check

You have to undergo background checks conducted for Google Guarantee. A partnered third-party risk management organization conducts it.

Step 2: Third-Party Background checks

You can have your service professionals verified by Google if they get past the background check. Once verified, these professionals can respond to local service leads without going through Google's background check process.

Step 3: License check

You should have a valid license for state, provincial, and national business. Your employees should be appropriately licensed.

Step 4: Insurance check

You need to carry general liability insurance whenever it is applicable.

Step 5:Advanced verification

Certain businesses may require advanced verification by Google. During this process, Google will assess your business's Google ads account and publicly available information or may even conduct video interviews.

Step 6: Review requirement

You must have at least five reviews with a 3.0 rating or above.

Once you get your Google Guaranteed Badge, it is important to maintain its status properly. Or else your badge will get revoked. Remember to keep your licenses and insurance current, always request customer reviews, reply to negative reviews, and check for updates from Google.

When does Google Guarantee charge business?

This program charges only for valid leads received through local service ads. They do not charge for views or clicks. The cost per lead can differ based on service, location, type of lead, etc. You can set your budget based on the leads you aim for a month. Let's look into the situation where valid leads are referred to:

• When you receive texts or emails from a customer

• When you receive a voicemail from customers

• When you have communicated with customers through mobile.

• When you contact your customer in the form of email, call, or message, in case of a missed call.

What does Google Guarantee mean for Customers?

The Google Guaranteed program is like a coin that has two sides. It benefits your business as well as your customers. It will fight with fake reviews and ratings. This ensures users receive the best local business listings.

Every size of business can compete to offer genuine services. The guaranteed badge signifies to users that google backs the business. The customer will trust the brand endorsed by Google.

The customer receives reimbursement from Google up to $2000 if unsatisfied with the service. For reimbursement, customers must claim a refund within 30 days of service completion and provide service receipts. Once a claim is submitted to Google, they inform business to resolve the issues. This allows businesses the chance to make changes and improve future services.

FAQs

Q. What is the Google Guarantee program?

Google Guarantee is a certification program designed to boost customer confidence in local businesses by verifying their reliability and trustworthiness.

Q. How does the Google Guarantee badge appear?

The Google Guarantee badge is a green and white checkmark that shows customers a business is trusted when booking services.

Q. What happens if I'm not satisfied with a Google Guaranteed business's service?

If you're not satisfied, Google offers a reimbursement of up to $2,000 for services provided by businesses with the Google Guarantee badge.

Q. Do all local businesses qualify for Google Guarantee?

No, businesses must meet specific eligibility criteria, including having an active Local Service Ads account, passing Google's screening test, and having the required licenses and insurance.

Q. How can a business get listed in Google Guarantee?

To get listed, businesses must register with Google Local Service Ads and undergo an extensive verification process, including background checks and license validation.

Q. Is the Google Guarantee badge permanent once obtained?

No, businesses must maintain their eligibility, including keeping licenses and insurance up to date and managing customer reviews to retain the badge.

Q. How does Google charge businesses in the Google Guarantee program?

Businesses are charged only for valid leads received through local service ads; Google does not charge for views or clicks.

Q. Can businesses set a budget for Google Guarantee leads?

Yes, businesses can set their budget based on the number of leads they aim to receive each month.

Q. What are the benefits of Google Guarantee for customers?

Customers benefit from the program as it ensures they receive the best local business listings and provides reimbursement if they are not satisfied with a service.

Q. How can a customer claim reimbursement through Google Guarantee?

Customers must claim a refund within 30 days of service completion and provide service receipts. Google will then work with the business to resolve the issues.

Earn your Google Guaranteed Badge

You can use the Google Guaranteed program for your business, providing you with more qualified leads. So stay active and keep yourself updated. The screening process may be time-consuming and difficult. But once it is done, it can bring a drastic change in your lead generation game. You should also maintain your Google Guaranteed badge, or it will be revoked. Adhere to the rules set by Google to maximize your online game.