As we all know, Facebook is the most popular social media platform that has been used widely all over the world. People and businesses have their accounts on Facebook to engage with their audience. The customers following the business pages and the likes will likely know about any product launch or event first. Polls are becoming famous everywhere, be it on Facebook, Twitter, Instagram, and WhatsApp. With Polls, one can know what other people want. Facebook polls have become a successful marketing campaign that takes user feedback.

The poll technique is not new here. It has been here since the 19th century. There have been manual paper-based polls in those days. With technological advancements, you can conduct or create polls with a few clicks. Now let's discuss more about Facebook Polls, how to create them, and how they can help your business to grow, all in this article.

What is Facebook Poll?

A Facebook Poll can be created by anyone who has a Facebook account. This feature is free, and you can create it on your story, timeline, or business community page. This will help you discover your audience's problems, get ideas, and know the true sentiments about your brands. It also helps you boost your Facebook Page's engagement and beat the newsfeed algorithm without ads. Facebook Polls also help you foster a strong community for your brand.

What are the benefits of Facebook Poll?

You can get a lot more than with the Facebook Polls. It is useful for you to know about your audience's opinion on any specific problems or an event. You can use Facebook polls for personal growth by questioning the audience for future content creation. Let's look at some of the benefits that Facebook poll has to offer you.

Increase in Reach

With Facebook Poll, you can engage more people. Posts with Facebook Polls gather much more engagement than other kind of post. It is similar to various Facebook Polls.

Follower's Opinions

Brands earlier relied on Polls and audience groups to gather consumer data. Now that advancement has occurred, we have multichannel marketing, SMO, SEO, and other digital marketing strategies. With Facebook polls, you can obtain valuable data for their brand. You can know what your audiences like and how they think about your brand and products. They can even make suggestions and improvements they need.

Engagement Enhancement

Facebook has an algorithm just like Google, which impacts the visibility of your post. The post's reach is normally limited because of the nature of the content or disinterest in the particular topic. With Facebook polls, you can ask the audience about such topics and increase your brand engagement with your audience.

Attracts attention

Usually, memes, videos, and images are the only posts we regularly see on social media. These techniques are useful when you want to grab the users' attention while scrolling. With Facebook polls, you can break this routine and gain more user attention. Users can also participate in the polls, which makes it more interactive.

What are the steps to create a different Facebook Poll?

You can now create Facebook Polls apart from your newsfeed and timeline. You can create a poll in Facebook groups, stories, event pages, and Messenger. Let us now look at how to create and use Facebook polls.

Facebook Polls in Group

Facebook Groups are one of the best tools for brand marketing. It will allow you to create a community of dedicated and loyal customer groups. You can interact with them and improve your customer engagement. When a business page struggles to get organic reach, the algorithm pushes the group to post to the newsfeed. That means you can have a higher organic reach without paying anything.

To create Facebook Group polls, follow the below-given steps:

• Go to your Group.

• Go to your Facebook Newsfeed on your mobile or desktop, click the "Group" icon, and select the group for your poll.

• Create Post

• Now click "What's on your mind" to create a post. When the pop-up appears, click on the three dots near the "Add to your post" section.

• Create Facebook Poll

• After clicking the three dots, another pop-up window will appear. Click on "Poll" from the given list. This will take you to the "Create Post" section, and now you can add poll content to the "Write something" section.

• Publish a Poll

After adding all the content to your poll, click "Poll Options". You can choose an option that allows people to add an option, and they can vote for more than one choice. After setting this up, click "Post."

Facebook Story Polls

Did you know about 250 million people are using Stories every day? Yes, you heard it right. Stories are a great place to create polls and a fun way to interact with your audience. Let's take a closer look at how Stories are created.

• Open the Facebook app on your mobile.

• Click on the three lines on the left-hand side of your screen. Here, you can see shortcut sections. Here, scroll down and click "Pages".

• Create New story

• Click on the blue circle with a plus sign around your profile picture. Select "Create Story" from the list.

• Create Facebook Poll

• Scroll the option and select the "Poll" card. Now, type in your question and customize your options. You can even choose a color for the background or add a photo from your camera roll. After setting this up, click on "Share Now".

Your followers will be able to see the percentage of voted options. You can only see how many votes each option gets.

Facebook Messenger Polls

Facebook has added the polls feature to group chats in Messenger for your account. This feature is the best way to carry out quick customer surveys. You can create Facebook messenger polls by following these steps:

• Open a Facebook Messenger group chat or create one.

• Click on "+" at the bottom of the messenger group window. Click on the Facebook Poll icon and enter your question.

• Add customized options and click "Create a Poll."

Event Page Facebook Polls

• Click on "Events" on the left side of your screen. If it is not visible, click "More" to expand the option.

• Create a post.

• Click on the event you want from "Discussion" and click "Add a Post." The pop-up will appear, and you will see a pill icon on the right and below.

• Click on the Poll icon, and you will return to the "Create a post" section. Here, you can add your questions and answers. You can add more answers, which means more options from "+Add Option". After setting all, click on "Post".

Facebook Video Polls

You cannot deny the fact that there are millions of people watching videos every single day. So, you can go wrong with video content in your marketing strategy. Facebook has a feature that has polls for videos.

• Go to Creator Studio to edit the video you posted on your Facebook page.

• Click on "Edit Post". It will take you to the new window, where you can edit your video.

• Now click on the "Polls" on the right-hand side of your screen. Then click on "Create Poll."

• Now, you will get the pop-up window to add your questions and options. You can add more options by clicking on "+Add another option".

• You can set the duration to show up or when you want to publish the results.

• Now, after setting up, click "Save" to collect your poll results.

How to use Facebook Polls to grow your business?

Now, you know how to create polls on Facebook. If you are unaware of how to use Facebook Polls for your business, don't worry. We will discuss everything you need to know about it.

Feedback on your product and service

You can use polls to get feedback on your products and services. You need to ask your followers what they liked and disliked about your offers. This will help you to make the necessary changes to improve your products and services.

Know your Customer

With polls, you can know more about your customers and audience and ask demographic questions. With this, you will better understand who your customer is and how to tailor products, services, or marketing strategies to make them loyal to your brand.

Generate leads

With Facebook polls, you can generate leads. You can ask questions related to your brand and business and provide incentives for people who participate in the polls. With this, you can gather information about your potential customers.

Improve engagement

With polls, you can increase engagement with your audience. You can ask questions that lead to conversation among your followers. With this, you can create a sense of community and keep people returning for more.

Test your ideas

You can use these polls to test out your new business ideas among your followers. You can ask questions about the latest products or changes you want to make. With this, you can determine what your customers need and don't need.

FAQs

Q. Are Facebook Polls effective for increasing engagement?

Yes, Facebook Polls are known to be effective in increasing engagement. Posts with polls generally receive higher interaction compared to other types of posts. Polls encourage audience participation and make your content more interactive.

Q. Can I create Facebook Polls in Facebook Groups?

Yes, you can create Facebook Polls in Groups. Groups are a powerful tool for brand marketing, and polls can enhance engagement within your dedicated community. To create a poll in a group, click "What's on your mind" in the group, select "Poll," and add your questions and options.

Q. How can Facebook Polls help in understanding customer preferences?

Facebook Polls allow businesses to gather insights into customer preferences by directly asking questions about products, services, or brand-related topics. Analyzing the poll results helps understand what customers like and dislike and what improvements they may suggest.

Q. Can Facebook Polls be used to generate leads for my business?

Yes, Facebook Polls can be used to generate leads. You can ask questions related to your business and provide incentives for participation. This way, you collect information about potential customers, which can be valuable for future marketing efforts.

Q. Is it possible to create polls in Facebook Stories?

Yes, you can create polls in Facebook Stories. Open the Facebook app, click on your profile picture to create a new story, select the "Poll" card, type your question, customize options, and share it with your followers. This is a fun and engaging way to interact with your audience.

Q. How can I use Facebook Polls to test new business ideas?

Facebook Polls are a great tool for testing new business ideas. You can ask questions about upcoming products or changes and gather feedback from your audience. This helps understand the market demand and whether your ideas resonate with your customer base.

Q. Are Facebook Video Polls different from regular polls?

Yes, Facebook Video Polls allow you to add polls to videos you've posted on your page. In Creator Studio, you can edit the video, click "Polls," and create a poll related to the video content. This adds an interactive element to your videos, increasing engagement.

Q. Can I use Facebook Messenger to conduct polls?

Yes, you can create polls in Facebook Messenger group chats. Open a group chat, click the "+" button, select the Facebook Poll icon, enter your question, add options, and create a poll within the Messenger group. It's a quick way to conduct surveys and gather opinions.

Q. How can I analyze the results of my Facebook Poll?

To analyze the results of your Facebook Poll, click on the post containing the poll, and you'll see the number of votes for each option. You can also view the percentage of votes for each option. This information helps you understand the preferences and opinions of your audience.

Boost your Engagement with Facebook Poll

Facebook Poll is a hidden gem for your business. With this, you can create an instant connection with your audience. You can learn more about their likings and dislikes. After all, the customer is the one who you want to serve at the end. You don't have to spend extra to use this tool. It is available for free and at your convenience.

You just need to know the right way to use this tool. Remember where you are going to post your Facebook poll. Choose the right topic for the poll that aligns with your business and interact with comments on your poll.

Well, the poll is much easier than to ask the questions personally. So be creative with your Facebook Polls and unleash your marketing strategy.