If you are tired of guessing new ideas for your business and content, then look nowhere because you have this. This article will discuss how to use Google search trends to generate ideas for your business and content. 

As you may already know, Google is one major search engine available. Every day, millions of people use Google to search for their queries or to find something. However, not everyone knows that as a marketer, you can use Google for your marketing, too. In this article, we will share effective tips for utilizing Google Trends to increase your productivity with Google Search. 

Google Search Trends Report

First, let's see a Google Search Trends report and how to use it. Every year, Google publishes a report on the most searched terms of the year. It is called Google Search Trends Report on the year's highest–ranking terms or keywords. This report is available to anyone who wants to read the most searched terms of the year.

Now, you can analyze what keywords were searched most using this Google Search Trends report. What is their geographical concentration, and in what period were they searched?

Although this report is vast, you must break it down into categories. So, as a marketer, you have to dig into this huge chunk of data, sort it out, and then use it for ideas. Thus, we can use Google search trends to generate ideas.

Why You Should Use Google Search Trends to Generate Ideas?

Before jumping onto anything, let's talk about why you should use Google search trends to generate ideas. As we have already mentioned, Google is one of the most popular and widely used search engines worldwide.

So, the data it gathers is spread globally and not limited to any specific region. Also, Google is a reliable and credible source of data you can use. Moreover, for marketers, business owners, and content planners, it offers various other tools with Google Search Trends reports to help them.

Thus, the Google Search Trends report is a brilliant tool for new ideas supported by actual data. This will help in making informed decisions for your content and business.

How to use Google Search Trends to generate ideas?

Use Popular Search Terms with Unique Angle

We already know that the Google Search Trends report is vast, and you can't use all the popular terms. So, you first need to filter the data according to your industry and niche. Also, you can consider all relevant ideas that are popular topics.

You should look for popular search terms with unique angles to offer something out of the box. This way, you can use the popular search terms in your favor and provide your audience with something unique.

Let's take an example to understand this. Suppose you belong to the digital marketing industry. When you analyzed the Google Search trends report, you got "mental health" as the most searched term. Now, how to use this? well, you can create content on topics like,

• How you can maintain mental health as a digital marketer

• How to help your remote digital marketing team with mental health

This approach aligns your audience's concerns with popular search terms, providing a fresh perspective within your industry. 

Use the Search Bar

If you want to know how to use Google Search Trends to generate ideas, simply use the Google Trends search bar. The search bar is the same as the Google search bar but very different in various ways.

Whenever you use the Google Trends search bar to search for a query, it will offer numerous helpful insights. For example, let's suppose you search 'digital marketing' terms. You will get a comprehensive report when you search for this on the Google Trends search bar.

This will tell you the prominence of terms like their search volume. The report will also tell you in what location most people search for this term. You can also filter your data in time frames, where you can see in the last 7 days how many people have searched this term.

In addition, the Google Trends search bar will also suggest some relevant keywords and ideas. Such as 'educational assessment' or 'professional development'. These terms tell you that people also search for digital marketing courses.

When working on your content strategy, it's important to have access to accurate data to make informed decisions. While using the search bar, it's recommended to utilize the filters to narrow down the results and only gather the information that is relevant and useful to you. This will help you save time and focus on the key metrics that matter the most to your business. 

Find Seasonal Trends

If you want to use Google search trends to generate ideas, you should follow seasonal trends. Whenever you analyze a Google search trend report, you will identify some seasonal trends.

For example, many people search for sales on Black Friday and Christmas. Gathering around these seasons lets you see when people start searching for sales and the peak time. Also, you categorize your data within various periods like, in the past, some hours, days, months, or even years.

Hence, next time, you can start your advertising campaigns accordingly to ensure high results.

Use Local Keyword Research

If you have a local business, targeting your local population is important. Utilize local keyword research from Google search trends to accomplish this. Local people use certain keywords to find things near them, like 'near me'. You can present your business to the right audience when you target these keywords.

You can use the Google Trends search bar to find local keywords and see which keywords are most searched in your region. Then, you can incorporate local keywords into your content strategy.

When you do this, you will ensure that anyone who searches for those keywords will also see your business. And because you are targeting local people who correspond to your business, you will ultimately derive traffic.

Target Gen Z

Based on the information you provided, a significant portion of your audience comprises Gen Z. This demographic is not only large in numbers but also highly aware. They clearly understand what they want, how they want it, when they want it, and from where they want it. Also, they are tech–empowered and want to make informed decisions. So, to target this population, you must prepare fully. You have to create more interactive and appealing content.

You can personalize your messages, incorporate time–sensitive offers into your content, and attract your audience. Google Search Trends can help you by letting you know what is in trends. You can then plan your marketing strategy accordingly and make it visually appealing.

Work On Google Shopping Ads By Season

Above, we have discussed the season trends and how you can identify the season trends. After finding the seasonal trends, you can run your shopping ads accordingly.

For example, you can turn to Google Search Trends for help if you run a gifting business. You can analyze and see when people are searching for gifts. These seasons can be Black Friday or wedding season.

So, with Google Trends Report, you will know when searches for these seasons start, reach their peak, and fade away. Thus, next time, you can run your Google Shopping Ads according to that and channel the traffic to your business.

What makes this more interesting is that you will be using Google Search Trends and Shopping Ads here. As the same source powers them both, there is no friction in importing data, and you can integrate both very easily.

Explore New Niches

To do something out of the box, you can explore new niches developing silently. You can type in the search bar query with "from year to year".

Let's take an example to understand this. For example, suppose you have to explore a new niche to harness its rising popularity in your favor. Now, let's say that you are from digital marketing. So you can type "growth of email marketing from the year 2000 to present date". With this, you will get data on email marketing for these years. Now, you can work on this chunk of data to derive insightful points.

What year do people search the most about email marketing, and in what region or specific period? You can also analyze new patterns of change in email marketing. Like if earlier email marketing was about product promotion, now they are emphasizing building relationships by asking for feedback and suggestions.

So you will, in the process, learn how email marketing is evolving, what is covered, and what is still left. Thus, you can make a strategy on the keywords or topics that are left behind and channel that traffic in your favor.

FAQs

Q. What is a Google Search Trends Topic? 

Google analyzes the search terms and presents a report on it. Through these detailed reports, users can know what keywords are popular with their search volume or geographical area. Based on this data, users can select a topic for their content.

Q. How can I find Google trending keywords? 

To find Google trending keywords, you can use Google Trends. This tool lets you know what keywords are popular and in what area. 

Q. How can I use Google Trends for content ideas? 

Using Google Trends for content ideas is very simple. You need to visit Google Trends and conduct deep research. Then, you can use trending keywords and popular relevant topics. After this, you can proceed further with your content planning.

Q. What is a 100 score in Google Trends?

If a search query has a value of 100, it means it has reached peak popularity. This term or phrase receives the highest searches in a particular region and period.

Q. How to use Google Trends to create business ideas?

You will also get some relevant suggestions when you use the Google Trends search bar to find a query. Now, you can use those relevant search results and get data on them. In this way, you can work on your business ideas.

Q. Can I find topics for my content on Google Trends?

You can find topics for your content on Google Trends by simply using the search bar. There, you need to sort out the popular keywords relevant to your niche, and then you can use those keywords for your content.

Conclusion

In this article, we have seen how you can use Google Search Trends to generate ideas. If you can use this amazing tool efficiently, you can also plan content strategies. You can use all of the above-written tips to generate unique ideas for your content or just a few of them as you like. What you have to remember here is that you have to work on the topics or niche you are most passionate about. 

Just jumping onto another niche because it's a trend will only waste your time, money, and resources. Instead, use the Google Search Trends report to make informed decisions about your niche content. Also, remember that just because a keyword is trendy doesn't mean you have to use it forcefully. Just use keywords relevant to your niche, and you can use them naturally in your content.