Did you know that SEO for SaaS is rising and developing like never before? If not, then this stat might help you,

The global Software as a Service (SaaS) market size was valued at USD 177098.44 million in 2021 and is expected to expand at a CAGR of 37.12% during the forecast period, reaching USD 1177188.54 million by 2027.

So, you can understand from this statement that the SaaS market is expanding positively. To a great extent, it is accompanied by SEO, helping SaaS businesses fetch organic traffic.

This article will discuss what SEO for SaaS is and how you can use it for your business. Also, we will be sharing some proven and helpful tips that you can use for your business.

What is SEO for SaaS?

Let's first begin with the basic question: what is SEO for SaaS? As you can understand from the term itself, you will have to use SEO for your SaaS business here.

Easy, right? However, we are discussing SaaS, which makes a significant difference. Typically, SEO aims to drive organic traffic to engage visitors.

On the other hand, SEO for SaaS means generating leads. Instead of just attracting organic traffic, you have to convert them into leads and sales. To put it in simple words, under SaaS SEO, you have to increase organic traffic for your SaaS website. To do this, you have to get higher rankings on the Search Engine Result Pages for relevant keywords.

When you're using SEO for your SaaS business, your aim is to:

• Reach people who are searching for software solutions.

• Provide them with more information on software services, just like the ones you offer.

• Convince them to purchase your software services and find the best deals.

• Help those interested in learning about software services but not necessarily interested in making purchasing decisions.

These viewers are not your immediate buyers. However, they are your target audience and can make a buying decision in the future.

Although SEO for SaaS is different from traditional SEO, the Google factors used to rank a business are the same. So, even if you have a SaaS business and want to use SEO, you will have to deal with the same ranking factors, including content, keywords, backlinks, website optimization, etc.

Why You Should SEO for SaaS?

This section will discuss the benefits of using SEO for your SaaS business. Well, like other SaaS businesses, you should be using paid advertising to get leads for your business. That is certainly one good method to get immediate and quality leads. However, in the long run, it has various problems.

Firstly, you will only get leads through paid advertising when your ad campaign is active and running. Secondly, you won't know your customers' pain points or what they really want from you.

Also, paid advertising will cost you a decent amount just to generate some leads. That is why paying to get leads will be helpful only sometimes or at the beginning of your business.

If you want to succeed in the long run, then you have to use SEO for SaaS. Why? Due to the following reasons:

Fetch Evergreen Leads

The foremost benefit of using SEO for SaaS is that it will never end once it gets started. If your content gets a high ranking on search engines, then there are very few chances you will ever get down.

However, that is not impossible as long as you create good content and take care of search engine updates. You will rank higher and appear in front of your audience.

They will see you whenever they search for something related to your SaaS business. This will help them recognize your business and build a brand image. 

Ultimately, you will be getting organic traffic on your website through your high-ranking content. Instead of getting displayed in front of your customers for some time through ads, SEO will help you get evergreen leads.

Save Your Money

Earlier, we had discussed why relying solely on paid advertisements is not good for you. If you can fetch leads without using your money, then why not use them?

Now, let's take an example to understand this in a better way. Suppose you display ads to your target audience using Google Ads and incur a cost-per-acquisition. On the other hand, you are using SEO, which doesn't require you to pay for your leads.

Which one is better? Well, SEO for your SaaS business is better. It will save you money by fetching your organic traffic and generating leads.

Engage You with Your Customers

You may think that SEO for SaaS is simple and requires you to create content. However, that's not the case; it is a comprehensive process.

If you want to rank higher on search engines, you don't have to align with its ranking factors. You also have to understand your customer and their search intent.

In recent times, search engines have been emphasizing search intent more. And to get that, you have to understand your target audience and engage with them.

This will help you familiarize yourself with your customers; you will know what they want and how. You will also understand what SaaS services your customers are looking for. Thus, you can make improvements in your content and SaaS services accordingly.

Help to Attract Customers from Other Channels

Even if you use SEO for your SaaS business, it doesn't need to focus just on search engines. Your SEO strategies can be dynamic and target various channels.

Although SEO doesn't require heavy investment, just like paid advertising, it also requires some expenditure. And when you spend your money, shouldn't you get the most out of it?

So, try to diversify their role rather than just focusing on target keywords only for search engines. Use them for your email marketing, social media marketing, and even to get backlinks.

How You Can Use SEO for SaaS: The Real Problem?

Maximizing your online presence and reaching your target audience are critical elements for success in the SaaS industry. Here are the key strategies to improve your search engine optimization.

Personas and Their Problems

What does it mean? It means who your target customers are and what their problems are. Let's take an example to understand what it means.

Suppose you want to display your SaaS business to your target audience, but how will you do that? Search engines will rank your website higher if you use the keywords your searchers are searching for. Hence, knowing personas for your business is extremely important. It is the point from where your SEO strategy begins.

First, you must understand your business's personas and what they are searching for. What is their problem, and what do they want from software solutions?

Only when you know the problems of your target personas can you create SEO strategies to attract them. Using SEO, you can attract them and offer your SaaS services as a solution to their problems.

What Should Be Your SEO Strategy for SaaS?

In the above section, we have seen that you have to start your SEO strategies by understanding your target audience. However, after that, what do you need to do to leverage them on your website? Check out the below tips:

• Start your SEO for SaaS by defining goals for your business and what you want to achieve. You can't set your course if you don't know where you are heading.

• Define your target customer personas and work on understanding them. The more you know your customer, the more relevant content you can create. Hence, the higher your ranking, the more leads you can generate.

• Analyze your competitors and check where they are lacking behind. Numerous tools are available to tell you what keywords your competitors are using and what not. Also, with a gap analysis, you will know your opportunities to ace.

• Use accurate keywords for your landing pages. When you are down in your sales funnel, you must ensure you use the right keywords for your landing pages.

• While dealing with personas, content, and keywords, don't lose technical SEO and On–Page SEO. They are both essential pillars of your SEO strategy, and you can't afford to miss them.

FAQs

How Can I Create a SaaS SEO Strategy?

You can only create a SaaS SEO strategy when you understand your target audience and their demands. Once you have understood that, you can tap into their problems and approach them.

Is Traditional SEO and SEO for SaaS Different?

Yes, traditional SEO is very different from SEO for SaaS for many reasons. The primary difference between the two is their goals. Traditional SEO focuses on fetching more organic traffic, while SEO for SaaS concentrates more on generating leads for their business.

How Can I Start SaaS Marketing?

Like any other form of marketing, you can start your sales marketing by first understanding your target audience. Once you have that, you can know how to approach your target audience and convert them into leads and, ultimately, into sales.

Is SEO Important for B2B SaaS?

Yes, just like any other thing, SEO is necessary for B2B sales, as they also need organic traffic for their business. By using SEO for your B2B SaaS, you can improve visibility, rank higher on search engines, and build credibility.

Conclusion

This article shows what SEO for SaaS is and how it can help your SaaS business boost its sales. First, you may think of paid traffic and displaying your ads to get more quality leads. However, in the long run, you will realize that it will cost you money and nothing else. One major drawback of using paid traffic is that it stops when you are advertising.

So, when you are displaying your ads, you will get leads; otherwise, that is not good for your business. Instead, when you use SEO for SaaS, you build a brand image for your business. Hence, you will get leads even when you are not using paid traffic.

You are engaging with your customers directly. This will provide you with a window to interact with your users. You will get to know their pain points and what they want. They can even let you know how you can improvise your existing services to suit their needs. Thus, you can expand and develop by using insightful responses from your customers. 

For instance, you can invest more in developing your services and offer your customers something more than before. However, after all this, you shouldn't forget that your main goal is to reach your target audience.

SEO can help you effectively do that, but you must understand your audience first and then develop strategies. When you make informed decisions based on real–time data only, you can achieve success in your SEO for SaaS.