In the current digital world, you will get many options for your product and service marketing. You already know how online marketing plays a crucial role in this era. So, how do you decide which mode to choose and how to get started?

With an increase of 4.66 billion active internet users around the world, it's crystal clear that having a solid online presence is an absolute must for any business.

Let's first talk about some of the popular options available to you. And see what their scope is and why you should use them in your marketing strategies.

When advertising on Google, you are required to pay for each click your ad receives. They direct your customers to your webpage and are best for showing up in the top results.

In Social Media Ads, you pay for the reach you receive. It refers to the number of people who view the advertisements. These are great for increasing brand awareness and pulling traffic to your website.

Search engine optimization means how your website shows up on Google organically, without paying much for ads. This mode can take a long time for the process. The ultimate goal for any digital marketing campaign is to show up well on Google organically.

Before we get into detail, remember that choosing one digital marketing strategy may not be the best solution in this digital era. You need to opt for all three of these modes because they work hand in hand together. Let us understand these strategies and how you can use them to increase your business growth digitally.

What is Google Ads?

Google Ads is a digital advertising mode that allows you to set up ads to attract users to your website. It puts you in front of customers looking for products and services similar to you and who have strong intentions of purchasing the same.

By Google ads, you can show your ads based on the location, gender, age, interests, and income of your potential customers. Many owners start Google ads to increase the business's visibility and online sales, but they make the terrible mistake of targeting their potential audience. Another mistake these owners make is not monitoring and analyzing the results they get from Google ads.

You can use free tools like Google Analytics to analyze the effectiveness of your ad Campaigns. You can improve your engagement and sales conversion rates by exploring the keywords that generate the best results. You have to constantly measure, analyze, make changes, measure, and monitor again in a continuous term. If you are not doing this, you'll throw away a ton of cash!

Type of Google Ads

Search Ads

Search ads are common ads you will see when searching for anything on Google. It indicates 'ads' to the left of the URL.

Local Ad Extensions

This Ad is an added feature that you can benefit from with your online search campaign. Businesses can utilize the feature to get listed on the Google Local Pack (also known as Map Pack) and improve their visibility on the platform. This feature will show you the top search results in your locality.

Display Ads

Display Ads will be showing up on the other website as in a sidebar or sometimes within the content of any website. These are shown to the users who have searched for your business and have been to your website. Display ads are great for brand awareness but won't convert into direct sales.

Mobile Ads

So, two main types of Mobile Ads are Universal App Campaigns and Call Only ads. Universal App campaigns are used to boost up your installation if you have an app. It is only a suitable option if your business has an app.

Call-only ads are great for businesses aiming to generate sales through phone calls. These ads will appear on mobile and display your contact number instead of an ad headline. It will automatically encourage the users to click and call.

Video Ads

Do you know what's one thing that we all have in common? We all use YouTube every day! It's hard to miss those ads that pop up constantly, but let's be honest - some of them are pretty interesting, right? Video ads allow you to run ads on YouTube videos.

Extend your reach to websites, articles, and videos within the Google Display Network, connecting with over 90% of global internet users.

Remarketing

Another way of using Google ads is by remarketing the above-mentioned ads to the users who have visited your website. Remarketing ads are an excellent way to reach out to potential customers who have visited your website but haven't purchased yet. It's a highly effective strategy!

If you are building your website and want to generate sales or leads, Google Ads can be your best option. With consistent strategy and monitoring, your business will thrive. Don't worry about immediate results - trust the process and watch your business thrive. It takes a long time to get visible in organic search when there is great competition in your market.

What do You Need to Consider Before Starting Google Ads?

Google ad, as mentioned, is a great option to get started. But it can be expensive for long-term strategy. You need to constantly evaluate if this mode would work for you based on your keywords, conversion rate, average order, profit margins, etc. 

You need to focus on the cost of the ads you will be paying, which are worth it based on your returns. We won't encourage you to use this mode if this is the only digital marketing channel.

When Should You Use Google Ads?

• When you need immediate results after launching a new business, product, or service.

• To boost online sales for keywords for which you don't rank organically. It will be beneficial if your ROI is good.

• To create brand awareness of your business, products, or services with the help of display ads and remarketing.

Why Should You Use Google Ads?

• Google ads work for all sizes of businesses and also boost your investment. For example, if you have a small local bakery, use Google ads to promote special offers and deals. You can see a boost in the customer visits.

• You can reach vast audiences that will align with the user intent. For example, if you have an online shoe store and want to target the audience. With perfect usage of keywords, you can increase the chance of selling your products to potential customers when they search for 'running shoes' or 'sports shoes' in Google.

• Google ads also provide insights into valuable audiences to redefine your targeting for better conversion results.

What are Social Media Ads?

You need to know more about your target audience to get started with Social Media ads. You need to leverage users' data like relationship status, gender, age, life events, and interests of your target audience.  

In 2023, approximately 4.9 billion individuals, out of a global population of 8 billion, use social media. Leading platforms like Facebook and Instagram offer a unique opportunity for businesses to connect with their target audience. 

Social media ads are rapidly growing popular. However, they are not suitable for direct sales conversion, but they can surely have their place in your marketing strategy. The audience on social media is not typically looking to shop for new products or services. Therefore, these ads may not be effective for sales conversion. They are there because they intend to connect with their friends, read news, and entertainment. Here, the sole purpose is not to make any purchase decisions. 

Most people use search engines when finding a product or service. Social Media ads can recommend the product or services to the audiences. So, social media ads are an excellent option for brand awareness.

Three Primary Objectives of Social Media Ads:

• Consideration: If you are a digital marketing company, you can run social media ads by highlighting the benefits and educating about your services. It means you can attract traffic to your website, boost engagement, generate sales, promote your app, and encourage users to connect with you.

• Awareness: If you have a new fashion business, you can showcase your product to a broader audience unaware of your brand. By this, you can increase brand recognition and boost your reach.

• Conversion: If you are a local restaurant owner, you can use social media to promote special discounts for online orders. By this, you can drive online conversion and attract traffic to your stores.

When Should You Use Social Media Ads?

• Your business is new to the area.

• You want to increase brand awareness in your market.

• You aim to expand your reach beyond current social media followers.

• You want to drive more traffic to your website.

• You want to generate more conversions.

Why Should You Use Social Media Ads?

• Social Media ads can bring you more customers. For example, when someone has seen shoes on your website but didn't buy them, you can use social media ads to showcase those shoes repeatedly. It will increase the chance of purchasing next time.

• The social media platforms like Facebook and Instagram allow you to reach the right people. For example, you can show the shoes to fitness freaks - who are the right audiences for your online shoe store, right?

• You can get creative with your ads. You can use videos, reels, images, or engaging content to make people notice your products or services. These are better than conventional ads.

What is Search Engine Optimization?

SEO should be part of your business's long-term strategy, and we firmly believe that. From this, you can show up in organic results, where online users intend to shop, without paying much for Google ads to get you on top of the results.

The concern you may have with the SEO strategies is that they would take a lot of work without great returns initially. But you can see the results in several months when you start getting phone calls from your website listings, which will outweigh your costs.

Google ads or Social media ads can benefit you from optimizing your campaigns, but they won't provide the benefit of generating traffic, where the role of SEO comes in. Google ads and Social Media ads can be your supplementary strategy for your long-term digital marketing.

When Should You Use SEO?

The SEO and a good user experience go hand in hand. When your website is easy to use, your website authority increases, and that will lead to more clicks and ranking on search engines.

SEO helps you to build organic trust. Trust especially grows when you have a good SEO strategy. It creates a cycle of growth and will improve over time.

28.5% of users click on the first result on Google, with diminishing click-through rates for lower positions. The higher your website ranks, the more traffic it attracts, translating into increased chances of conversion.

Using the right keywords, you can target the audience actively looking for the things you offer. By this, your website will get better search visibility, enhancing engagement.

Why Should You Use SEO?

• SEO will make your website look and feel better so people will like it more. For example, a store has a well-organized layout where customers can easily find whatever they need.

• SEO is an excellent choice for bringing free traffic. It is like having an advertising channel that works for you without extra costs.

• With SEO, you can use data to improve your website and its content. It is similar to a chef who makes their food according to your taste to make it more delicious.

• Adhering to the SEO policies and guidelines will help you build trust with search engines. By this, the search engines will likely recommend your website to the users.

How to Choose the Best Strategy That Works?

When you want to establish a digital marketing strategy for your business, you must see all the available options and resources.

• Need more search traffic? If you want to ensure potential customers can find you online in the long run, opting for Search Engine Optimization (SEO) is essential. SEO is like a long-term investment. Once you have done it right, you will keep getting visitors even if you work on it only a few times a week.

• Want more sales rapidly? If you need rapid results and attract customers immediately, go with Good Ads. Google Ads can lead to quick results, but it's essential to manage your budget carefully.

• Want to engage more: If you can engage more users with your products and services, you should use Social media Ads. It can help you engage and get likes, shares, views, and comments, which can boost your brand awareness.

Wait, why stick to one strategy? If you have a budget, you can use all three. It is like having different tools for different jobs in your toolbox. 

FAQs

Q. When Should You Use Google ads?

You can use Google ads when you want rapid results, when you want to boost your online sales, and when you want to create brand awareness.

Q. What are the Advantages of SEO?

Selecting and implementing appropriate keywords can significantly boost website rankings with long-lasting results. With effective research and usage, you can attract the ideal audience to your website, paving the way for increased traffic and potential conversions. 

Q. What are the Advantages of Social Media Ads?

With social media ads, you can reach wider audiences, not just the current followers but potential customer who meets your demographic criteria.

Q. What is the Main Difference Between Google Ads and SEO?

Google ads work on generating paid traffic, which means you need to pay for each reach and click. SEO generates organic traffic that will improve your website visibility without spending much in the long run.

What is Your Digital Marketing Strategy?

So, what will be your digital marketing strategy? Will you implement one or use all three to increase your leads and sales?

Always keep in mind that the digital marketing world is dynamic. What works today may not work for tomorrow. You need to stay alert, keep working, and adapt strategies to fit your goals and objectives. This guide provides insights into Google Ads, Social Media Ads, and SEO. We hope these strategies will help you determine your best digital marketing strategies.