Do you want to boost your LinkedIn post views? Well, let me tell you something then: you are not alone. Hundreds of people like you want to establish their presence on LinkedIn.

However, the harsh reality is that not many of them are successful in that. That is why we have brought you this guide to boost your LinkedIn post views.

Why It Is Important To Boost Your LinkedIn Post Views

Before jumping onto anything, it will be useful for us first to discuss the importance of LinkedIn posts. Many of us will have LinkedIn accounts; however, not all of us have fully recognized the value of LinkedIn posts.

80% of B2B leads come from LinkedIn. That means you're missing out on thousands of potential leads if your audience isn't engaging on LinkedIn.

And as we all know, losing your potential leads is not a good thing in marketing. So, when you are paying attention to other social media sites, LinkedIn is worth your time, too.

We already know that LinkedIn is crucial for success in B2B businesses. In addition, it is a very good platform for networking opportunities. It also improves your brand visibility and lets you approach your target audience.

LinkedIn facilitates your lead generation and can make you a thoughtful leader. Moreover, LinkedIn is the best platform for talent acquisition, and you can gain valuable marketing insights from here.

Hence, increasing your LinkedIn post views is important to maximize business visibility.

Why it is Tough to Get Views on LinkedIn

Do you know why you are not getting views on your LinkedIn posts? It's not completely your mistake, but LinkedIn can be tricky to manage.

Unlike other social media sites, it is sensitive when it comes to post sharing and getting views on them. Let's see why it is tough to get views on LinkedIn.

• The first reason is that people don't spend hours on their LinkedIn, just other social media sites. They know LinkedIn is for professional purposes and want to keep it for that only.

• So, there is a good chance you are not getting enough views on your posts because people are scrolling their feeds less.

• Another reason is the LinkedIn Pulse algorithm, which concisely displays your content. Because of this algorithm, your posts are passed through several filters and then displayed.

• So, only when your posts can pass through all these filters can they appear in the feed more frequently; otherwise, not.

This is one major reason you are not getting views on your LinkedIn posts. Hence, if you want to boost your LinkedIn post views, you have to work on your content and make it pass all hurdles.

Great Content is the Key

Like any other social media site or search engine, LinkedIn is where users want good content. This means that what they want is simple to understand high–quality content that is worth their time.

Suppose you have opened your LinkedIn and immediately saw a post. What are the chances you will invest your time in that post?

It depends on whether you find that post interesting or whether it seems useful for you. Again, how will you decide what post is interesting as well as useful for you?

You will see the title, read a few lines of the posts, or do a skim reading and see the images. Now, if the title is interesting, you will click on it. If the content is good, you will continue reading. And if the images are well–made infographics, then you will understand what the post is about in an easy way.

So, you will like to see more of such posts, right? Well, that is what great content is. Now, you know what good content is and how you can make your content good.

If you are not getting likes on your LinkedIn posts, it can be because your content is not good enough. And making just some adjustments in your content can make a huge difference.

To sum up, we can say that your LinkedIn post should have the following,

• A compelling title

• A clear idea about your post, what your post is about

• Well–researched infographics

• Engaging language: make your content like you are talking to your viewers

• Use relevant ideas, and it would be better if you could share some personal experiences so that your readers can relate to whatever you are saying

• Use true and relevant stats because they add weight to your content

• Don't always talk about business or sales; this will make your content look paid or commercial. Instead, step out of your industry and share some interesting and motivating stories.

At this point, you should know that LinkedIn is not just a place to promote your business but to make connections. And you can't have relationships only on business talks. You have to offer your audience something more than others.

Be Consistent and Automate Your Approach

If you have a LinkedIn account, you must know how many times you open it up in a day. This is the same with almost everyone else. They open up their LinkedIn account once or twice a day.

So, there is a good chance that when your audience is on their LinkedIn, your content has become old. Also, as we have discussed earlier, LinkedIn has an algorithm by which it can take down posts that are not getting engagement.

Hence, even if your content is good, you are not getting likes because everyone does not see it. Thus, you have to reshare your posts again and again.

As seen in the case studies of popular influencers on LinkedIn, they share the same posts five times a day. And this doesn't mean spamming LinkedIn with your posts. You can take a few hour's break between sharing your posts.

Say you have shared your post in the morning, when people are at their breakfast tables and getting updated. At that time, they can see your post, and there are chances that they might not.

Now, once again, you have shared the same post in the afternoon. And this time, people might see your post during lunch and discussions. After this, you can share the same post once again in the evening and after that when people use their phones.

So what this will do well is make your post seen by the people. To republish your posts, you can even use automated functions.

Thus, you have to share a post once, and then it will automatically reshare again according to the time you set. To sum up, resharing, republishing, and getting consistent with your LinkedIn posts are important to get more likes. 

Engage With Your Network

This may be simple, but it is an important and difficult task. You might have connected to hundreds and thousands of people on LinkedIn, but not all know you.

And there are good chances they didn't even see your posts or know more about you. When we are talking about how to boost your LinkedIn post views, it is not about just making connections.

It is about getting visible to all people with whom you have connected or made a network. So, how you can do so, well, it is simple indeed.

It is just about making relationships on LinkedIn. You can like and comment on posts that are shared in your network. You can reshare a post on your account with your thoughts. When you reshare other people's posts, you approach a wider audience.

Don't forget that people want real content, not fake, with just commercial intent. So, engage with your network for promotions and to listen to their stories.

Share your stories and make heart-to-heart connections. Only when people believe you are not just a mere marketer will they believe you.

Use Appropriate Hashtags

Do you know how most people search for anything on social media sites? They use hashtags. Whether it's Facebook or Instagram, people use hashtags to search for what they want. LinkedIn is no different, and here, also people use hashtags to search for what they want.

In addition, these sites also use hashtags to categorize the posts. So whenever a person uses a hashtag, they can offer exactly what they are looking for. More of a reason why you should use a hashtag.

When you use hashtags in your posts, it helps to categorize them and make them more discoverable. Now, your posts can reach a wider audience that wants to see your posts.

Optimize Your Profile

You know why you are not getting views on your LinkedIn posts. Well, it can be because your profile is not discoverable by people.

So, what can you do to make people discover your profile? It's simple. You can optimize your profile, although not many people know this, optimizing your LinkedIn profile can make a significant impact.

When you optimize your profile, you can appear in people's search results, thus reaching a wide audience. To optimize your profile, you need to complete your profile and optimize it with relevant keywords.

FAQs

Q. Can I increase visibility on LinkedIn posts?

You can increase your visibility on LinkedIn posts by just doing simple steps. Try to spend more time on LinkedIn, comment on others' posts, build your network, and ask questions in your posts. Also, you can use infographic images and invite relevant people to connect with you.

Q. How can I boost my LinkedIn post?

You can boost your LinkedIn post in a simple by using LinkedIn. You have to go to the My Pages section, and you will be redirected to the Admin view of your page. Then, you can choose and boost a post from your Page feed.

 Q. Can I promote my LinkedIn post for free?

Yes, just like SEO, you can promote your posts for free on LinkedIn. You need to optimize your profile, create interactive posts, and engage with your network.

 Q. Does LinkedIn pay for views?

No, LinkedIn doesn't pay for views. If you are a LinkedIn influencer and getting good views on your posts, then it doesn't mean LinkedIn will pay you. However, the brands or companies that deem you fit for their promotion will pay you.

Q. How do LinkedIn influencers get paid?

Indeed, LinkedIn doesn't pay influencers, but they get paid by the brand's deals. There are many ways in which this works. Sometimes, a LinkedIn influencer may get free products for reviews, or sometimes, they are paid.

Conclusion

In this article, we have talked about how you can boost your LinkedIn post views. We have also shared some tips that can help you complete your goal.

Even if you are working as a marketer or LinkedIn influencer, you shouldn't forget that content is the king. If your content is good, it doesn't matter what platform it is. You can attract people. Also, remember that in the long – run, this content will be the base of your credibility.

And when it comes to LinkedIn, only sharing your posts once is insufficient. You have to keep republishing and resharing posts to reach a wide audience. Here, consistency is the key, and you have to use other appropriate methods, too. Use popular and relevant hashtags, engage with your network, optimize your profile, and think out of the box.

Only when you provide your connections something extraordinary will they consider you. Thus, if you want to boost your LinkedIn post views, then you have to incorporate all these points into your strategy.