Looking for a site builder, well you have got plenty of them. However, if you are looking for efficient website builders with top-notch features, then you are left with just some names.

Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?

Two prominent names from them are Wix and Squarespace. If you reach out to other website builders out there, you will find most of them either used Wix or Squarespace. So, at times, it becomes Wix vs Squarespace.

Both of the website builders are good, have excellent features, and help users build their websites in minutes. However, you can't use both of them, and you have to pick one. So, which one should you pick? What's suitable for your website?

Well, in this quest of Wix vs. Squarespace, here we are, comparing both website builders on various grounds. Without further ado, let's jump right in.

Wix: An Overview

Wix is a robust website builder that has advanced business solutions for your online business. From this one platform, you can get unlimited creativity with its true drag-and-drop feature.

To begin with, Wix has a whopping amount of over 900 free, fully customizable templates. The templates are thoroughly researched and designed for specific industry needs.

Whether you have a cosmetics business, fashion apparel, or any other business, you can get templates for your business. What's even more fascinating is that Wix has employed AI technology to ease website building.

To avail of that, you need to fill out a survey of some questions that are on how you like your website to be. And based on your answers, Wix will create a website on it in just a few minutes.

However, if you want to be more creative and design your website yourself, then you can use the plethora of tools available. Moreover, it has full–stack web development tools for custom functions.

Wix offers you a custom domain and tools for your logo and for your brand. As the website builder is for performance, your website will have a faster loading.

In this era, we can't just undermine SEO when we are talking about online businesses. That being said, Wix provides SEO tools for your website to enhance its online visibility. The SEO tools include a comments section, tags, and other On–Page SEO tools.

Through Wix, you can sell online, start a blog, and organize events for your product promotion. It will even help you to build a community so that your website grows with your business.

With your online business, Wix lets you create a free blog, have an audience, and then monetize your content. So, through this website builder, you can do more than build a website or online store. It will handle your online business with all its aspects so that you can experience bliss and relief.

Pros

• Freedom for Creativity

• Flexible pricing plans

• Backup feature

Cons

• Unstructured design

• Separate website building for the mobile version

• Limited features in free plans

Squarespace: An Overview 

Squarespace was founded in a dorm room at the University of Maryland by Anthony in 2003. Since then, it has helped millions of online businesses to create their websites.

Equipped with advanced tools and elegant templates, it lets you create any sort of website. Be it e–commerce, blogging, or any other type; you can create a website in just minutes.

To get started with the website building, you can browse any category as per your preferences. Or you can select one from the available website templates. Then, you can customize it according to you and create a website as you want.

In addition, it offers its users unlimited storage and monthly data transfer regardless of the plan. From basic image editing and site portability, Squarespace provides you with everything and anything that you need to create a website.

What makes Squarespace stand apart from other website builders is its robust selling features. It has two selling plans, a business plan, and a commerce plan. Both of them let you sell unlimited products.

The only difference between them is the transaction fees charged by the Business plan. To get started with selling, you need to add a product page. Through your website, you can sell anything: online services, online courses, physical goods, and digital downloads.

Squarespace has features for blogging, which makes it easy to start a blogging website and build an audience. You can add any content to your blogs and to any page you like. It also has a publishing schedule feature where you can schedule a post to be shared later.

For SEO, the website builder has various features like commenting, tags, and a heart icon to like and share icons. Also, you can use an RSS feed for your blog, and with iTunes integration, you can add music to your blogs.

With the desktop version it supports mobile-friendliness too. So that you don't have to recreate the same website for mobile phone users, Squarespace offers you a domain name, a free SSL certificate, and analytical tools with it.

You can use analytical tools to view your hourly, daily, weekly, and monthly traffic statistics for page views and audience size. These are important to know if you want to expand your business. With stock numbers, you have got inventory management.

Pros

• Excellent for blogging

• Unlimited storage and bandwidth

• Options for integrated design

Cons

• Weak e-commerce features

• Not many add-ons and apps

• Less intuitive design

Wix vs. Squarespace

We have discussed two parties from Wix vs Squarespace. Now, it's time to make a comparison between them and see which one to choose.

Customization

The first parameter on which we can compare both website builders, wix vs Squarespace, is the level of customization they provide. With Wix, you will get plenty of built–in and add–on templates that you can customize as you like.

However, you can't make changes once your website is live. Also, you can't choose different themes for different pages of your website. You only have to use a template for all the pages of your website, although you can customize them differently.

Squarespace provides you with responsive themes built with the same style and structure. So, there is not much scope for Squarespace templates and customization. In addition, only users with business and other premium paid plans can edit HTML and CSS files.

Pricing Plans

Another important factor to consider before choosing anyone from Wix vs. Squarespace is their pricing. Wix has four paid plans, namely, Connect Domain, Combo, Unlimited, and VIP. The pricing plans are affordable, starting from $4.50.

However, the basic plan is ad–supported, whereas higher pricing plans are ad–free. Also, with these plans, you will get a free domain.

Squarespace comes with four paid pricing plans, namely Personal, Business, Basic Commerce, and Advanced Commerce. With these plans, you will get unlimited bandwidth, templates, an SSL certificate, and a free custom domain for a year.

Ease of Use

If talking about ease of use, Wix is more intuitive and newbie–friendly and drag–and–drop feature. Moreover, it has a Site History feature that helps in recovering content if there is any issue.

On the other hand, Squarespace has a steep learning curve, and you need first to get some knowledge of website building. Also, it doesn't have auto–save features, so if anything happens, you have to start from the beginning.

SEO

Wix comes with SEO tools to optimize their website, its webpages, and content for On-Page SEO. However, its SEO tools are limited, and because of positioning, you have to create two versions of your website, one for mobile.

Squarespace also has SEO tools for On-Page, and like Wix, they are limited too. However, here, you don't need to make two versions of your website. Your desktop version will be mobile–friendly.

Customer Support

Wix provides its users with 24/7 dedicated live chat, email, and phone support. However, users shall first try to find solutions to their problems in the Wix Help Centre. After that, they can use any of the communication channels.

Squarespace offers 24/7 live chat and email customer support services. Users can check their Help Centre first for the answers they need.

Why You Should Pick Wix?

Wix is the best website builder for you if you are new to the field and have a smaller budget. For small businesses, bloggers, and individuals, Wix is ideal with its pricing plans.

Its intuitive and drag–and–drop feature makes designing and creating a website super easy. Wix has a beginner–friendly interface, which is the top selling point of the website builder.

If you want to build a website quickly, then Wix Artificial Design Intelligence will do the job for you. Wix has numerous in–house apps and features, so you are not going to need any add-ons.

Wix offers its users high–end security, free email marketing tools, and multiple customer support channels. The automatic backup and restore feature is a highlighting feature.

Why You Should Pick Squarespace?

Squarespace, with all its premium plans, is for professional website builders who have experience as well as knowledge. For medium–large businesses and e–commerce purposes, this website builder is the best.

Unlike Wix, with Squarespace, you will get unlimited bandwidth and storage, so you can store as many as you like. Also, you will find the Wix unstructured for its enormous customization tools and drag–and–drop feature.

Then, you can go with Squarespace, which is more structured and lets you design your website in a controlled environment. Although Wix has innumerable templates for your websites, here, the quality matters, and Squarespace has better quality templates than Wix.

The same goes for the in–house features; although it has fewer features than Wix, they are meticulously designed. With its curated third–party app list, you can seamlessly integrate any application you need.

FAQs

Is Wix more customizable or Squarespace?

If you are to choose a more customizable option, then go with Wix because it has plenty of tools. On the other hand, Squarespace has few templates and design tools, but they are of premium quality.

Is Wix better than WordPress?

Well, both are website builders; the only difference is that Wix is intuitive, and WordPress has a steep learning curve. If you are a newbie with no website-building knowledge, then you should go for Wix. WordPress is for those with particular site specifications, as it is more customizable.

Should I use Squarespace for e-commerce?

 Yes, definitely. Squarespace is a brilliant website builder for e-commerce, providing the ability to build an online store in just minutes. It will also offer you inventory management, discount codes for your stores, and shipping options.

Is Shopify better than Wix?

If you want a website that can handle small business purposes and creative blogging, then you should use Wix. While Shopify is for medium to large businesses with only sales purposes.

How to migrate website from Wix to Squarespace?

If you already have a Wix website builder and, for some reason, want to migrate to Squarespace, then you can do it in some simple steps. You need to pick a template in Squarespace, import your site's content, and migrate your domain.

Conclusion

In this article, we have seen what Wix and Squarespace have to offer to website builders. We have also seen that between Wix vs. Squarespace, we can't just claim anyone to be the winner.

They both have their characteristics, which give them their special identity. If Wix provides you with more creative freedom, Squarespace is good if you want hassle-free website building.

Similarly, they have their benefits and limitations, just like differences in customer support or pricing plans. So, it's up to you what you like and especially what you need.

Hence, first of all, have a glance at your knowledge of website building and how creative you are. Do you want your website to be created quickly, or do you want to give it some time and make it perfect? When you know exactly what you want, then you can select anyone from Wix and Squarespace.