Bing is a forgotten search engine that has lots of potential as a marketplace. You have heard of Google My Business profile, and we also discussed that in one of our articles. Bing also has a similar tool, Bing Places for Business. Like the GMB, the Bing Business listing will also allow you to boost your business locally.

We need to talk about it because it has a lot of offers for local businesses. In this article, we will dive into Bing Business Listings. We will understand what Business Listing in Bing is, why you need to be listed in that, and what the benefits are. We will also learn how to set up your profile and look into some data related to Bing Search.

Business Listing in Bing

The business Listing in Bing is a version of Google Business Profile but was created by Microsoft. It gives the business a spot to showcase its locations across the search engine and maps. Similarly to Google, getting verified on Bing's business listing profile will let you provide a lot of information about your business.

Bing Business Listing was launched in 2009. Microsoft has redeveloped the service and added various features, including videos and photos.

Data Related to Bing Search

You need to know how much the Bing search engine has potential. For that, we will look into some key statistics to help you make informed decisions for your business.

• Bing is a popular search engine, and most of its users are from China, accounting for 35% of Binge searches, compared to 27% in the U.S.

• Binger users have a higher than average household income, ranking in the top 25% of wage earners in the U.S.

• Regarding advertising, the cost per click on Bing is similar to Google's. Google ads range from $1 to $2 per click, while Bing ads average around $1.54 per click.

• Bing boasts a higher average click-through rate of 2.84%, surpassing Google's 1.91%.

• When you look at the shopping costs, the average cost per action for Microsoft advertising is $41.44, whereas Google ads average $48.96 across all industries.

• Bing is the second most popular search engine across the globe, processing 8.23% of searches in July 2022. Google leads with 85.52, followed by Yahoo at 2.72%.

• Bing's market share is 6.35%, making Bing Business Listing important for local B2B sellers in the U.S.

Why Do You Need to Be in Bing Business Listings?

Let us know why you need to be listed in Bing Business Listings.

• Your customers rely on Google and Bing's local listings for business decisions like hours, ratings, locations, and reviews. You must be listed to keep appearing when anyone searches your industry.

• Kindly note that the default engine for Alexa devices is Bing. This means over 100 million households use Bing. Cortana even uses Bing to answer your voice search or from the search bar. Also, if your customer uses Microsoft Edge, Bing is the default search engine. It is also used in Microsoft apps like Teams, Office, and Skype. When gamers search in Xbox, it will lead to Bing.

• If your competitors appear in Bing search engine results, you need to be there. Even if the competitors are not on Bing, then it will be a good opportunity for you to dominate your local search results.

• Bing is easy to use and quick app. Once you log in to your Microsoft account, you need to fill out some basic information about your business. With the Bing Places app, the tedious verification process has become easier. You can also sync with a Google My Business account, which makes listing even easier.

What Are the Benefits of Using Bing Business Listings?

Using Bing Business Listing has some amazing benefits; let us look into that.

• Bing is the second largest search engine worldwide, holding 8.23% market share, while Google dominates with 85.52%.

• It is integrated into Microsoft Edge browsers, which makes it more widely used than anything, so don't underestimate Bing's reach. Now, with its focus on AI, market share may even grow in the future.

• Bing Places is entirely free to use. Creating a Bing Business Listings will cost you nothing but your time. Setting up your account is simple, which makes it accessible for less tech-savvy business owners.

• Bing provides valuable data for your business. It has a user-friendly analytic dashboard that will let you track your impressions, clicks, and reviews your business receives.

How Can You Create a Business Listing in Bing?

Setting up a business listing in Bing will give your business more visibility in online searches. It will allow you to manage your online listings and generate & manage your customer's reviews and comments. To get listed in Bing Business Listings, make sure your business qualifies and then sign up for an account. Let us look into the steps to create a business listing in Bing.

Step 1: Determine Your Eligibility

Every local business can sign up for Bing Business Listings. Users like restaurants, car dealerships, repair shops, electronics, lawn care services, and other professional services can be listed on Bing Places for Business.

Bing divides the businesses into three categories to help you during setup:

• Business with multiple locations: Businesses that have regional or national chain stores, restaurants, or real estate management companies that have more than one location.

• Business without physical store: Those who are service providers and home-based businesses come under this category.

• Small Businesses: Businesses that are operating from one single location.

Depending upon the business category, you may be asked to provide specific documents for the verification purpose of your business before it goes live on listings.

Step 2: Sign in or Create Your Microsoft Account

Navigate to bingplaces.com and sign in using your Microsoft account. If you don't have a Microsoft account, sign up for free. You just have to provide your email address or a contact number. After you add all the information, you must solve a quick CAPTCHA test to prove you are human. After completing that process, you can log in to your account.

Step 3: Create Your Bing Business Listing

You will get two options for getting listed in Bing for single-location businesses: adding the listing manually or importing your details from Google My Business listing. Also, note that there is a different process for companies that have multiple locations. So, it is important to ensure you choose the correct option for your business.

On another page, you will be asked to select your business type. There will be an option for small businesses without physical locations since the listing is appropriate for local professionals without physical addresses for the customer to visit.

You can use your business contact number or name with the zip code to check if you are already listed. You can see your business on the Bing Map if it is already listed. If Bing cannot find your business, then you need to create a new business listing. Also, search for your business listing on Bing to use your existing profile.

Step 4: Create a New Bing Business Listing

If you want to add your business listing manually:

1. Fill out the fields with your business information.

2. Add the address and contact details you used when adding your business to other directories. If you have a Google My Business profile, you don't need to do all this tedious work; just import your listing information from your Google My Business Profile to Bing.

3. Follow the directions for logging into your Google account when you choose this option.

4. Allow Bing Places to access your Google profile information.

   

Step 5: Adding Listing with More Than 1 Location

Skip this step if you have only one single-location business. If you have over 10 locations under your business, you must follow different steps to add your listings. You have to fill in the name of your chain business, your contact details, your website, and the number of locations. On the next page, add the information related to corporate to verify your location.

Step 6: Add Category and Description

Now, you have to select a business segment. If you don't know it, you can select the last option from the list of business segments. Type your business category. Then, you need to add your address. You can even hide your address if you don't want to display your physical address.

Add your email ID, Directory profile links, and social media links. Now, you can add up to 100 photos to display your listings.

Step 7: Verify Your Business

If you have not imported your details from Google, you need to verify your business to set up your Bing Business listings. Bing will automatically verify if you have imported the details from the Google business page.

After submitting your details, you will get a prompt asking you to verify your business. You can complete your Bing Business listing by phone or text. So, if your contact number is registered as a business contact detail, Bing can automatically claim that from their end.

If your business is new, you can verify by mail, which can take up to a week. After the verification, it may take another one or two weeks to see your Bing listing in the search engine.

How to Create an Effective Bing Business Listing?

You need to create an accurate Bing business listing, which is important for a strong digital presence. You can take into consideration the following points to make it effective:

• Reflect on your products and services accurately. Choose the right business categories and align your description with what your customers seek.

• You should use keywords, phrases, and questions relevant to your business. This will increase the chance of your listing appearing in the search results.

• If your business shares an address, you should provide a precise location or address, including suite or unit number.

• You should double-check and include the correct contact number to avoid future issues. Also, include your official website during the setup.

• You should also add images of your products or services. Through this, customers can get an idea about your work.

• Also, encourage your customers to post reviews on the listings. By this, the potential customer will get insights from past experiences.

• You should maintain a consistent brand representation across all your local SEOs.

What is the Difference Between Google My Business and Bing Business Listings?

Bing Business Listing and Google Business profiles provide similar purposes by helping businesses enhance their local visibility. Let's look at some of the key differences:

Information Input:

Google Business Profile relies on manual data input, which gives business owners full control over displayed information.

Bing Business Listings supplements manually uploaded data with information pulled from various web sources.

Review Collection

Google Business Profile uses its platform for reviews.

Bing Places for Business gathers reviews from external sites as well.

Popularity

Statista data indicates Google's position is approximately 86% of the search engine market share.

Bing holds approximately 3% of the market share.

Despite all these differences, it is beneficial for your business to have a presence on both platforms for a wider online reach.

FAQs

What Is Bing Business Listing, and How Does It Differ from Google My Business?

Bing Business Listing is Microsoft's equivalent of Google My Business, providing businesses a platform to showcase their locations on Bing search and maps. While both serve a similar purpose, Bing may pull data from various web sources, and there are differences in review collection and popularity between the two.

Why Should I Consider Bing Business Listings for My Business?

Bing is the second-largest search engine globally, with an 8.23% market share. It's integrated into Microsoft Edge browsers and utilized by over 100 million households with Alexa devices. Establishing a presence on Bing can enhance your local search visibility.

Is Bing Business Listing Free to Use?

Yes, Bing Business Listing is entirely free. No cost is associated with creating and managing your business listing on Bing.

How Do I Create a Business Listing on Bing?

To create a business listing on Bing:

1. Determine your eligibility based on your business type.

2. Sign in or create a Microsoft account on bingplaces.com.

3. Follow the steps to provide business information, and choose between manual entry or importing details from Google My Business if applicable.

4. Verify your business through phone, text, or mail.

Can I Use Bing Business Listing for a Business with Multiple Locations?

Yes, Bing allows businesses with multiple locations to create listings. The process involves providing information about the chain business, contact details, website, and the number of locations. Corporate information verification is also part of the process.

After Verification, How Long Does It Take to See My Bing Business Listing in Search Results?

The time it takes for your Bing Business Listing to appear in search results after verification can vary. If you've imported details from Google, automatic verification may occur. For new businesses or those not imported, verification by phone or text is quicker, while verification by mail may take up to a week.

What Are the Benefits of Using Bing Business Listings?

Using Bing Business Listings provides benefits such as increased online visibility, accessibility through Microsoft Edge browsers and Microsoft apps, and access to a user-friendly analytics dashboard for tracking impressions, clicks, and reviews.

How Can I Create an Effective Bing Business Listing?

To create an effective Bing Business Listing, ensure accuracy in reflecting your products and services, use relevant keywords, provide precise location information, include contact details and your official website, add images, encourage customer reviews, and maintain consistent brand representation across all local SEO platforms.

Is It Necessary to Have a Bing Business Listing If My Business Is Already Listed on Google My Business?

While Google My Business is essential, having a Bing Business Listing is beneficial for reaching a broader audience. Bing's integration into Microsoft platforms and its focus on AI may attract users, and appearing on both platforms ensures a wider online reach.

Can I Sync My Bing Business Listing with My Google My Business Account?

You can sync your Bing Business Listing with your Google My Business account, making the listing process more straightforward. During setup, choose the option to import details from your Google My Business Profile and follow the directions to allow Bing Places to access your Google profile's information.

Boost Your Local SEO with Bing Places for Business

Bing may be forgotten by many of us. Bing's business place is a powerful tool to increase your business's online visibility and improve your SEO strategy. Whether you are a small business owner or a digital marketer for a large corporation, listing your business on these platforms is an essential first step toward improving your online visibility. You can use relevant keywords or phrases in your description to come in most of the searches. We hope this article has guided you properly regarding how to create and get listed in Bing Places for Business.